Select Page

Absolut ‘Taking pride in diversity’ with new limited edition bottle

Absolut ‘Taking pride in diversity’ with new limited edition bottle

Absolut, the UK’s number one premium vodka brand, is bursting onto shelves once again with a vibrant limited-edition bottle to support the lesbian, gay, bisexual and transgender (LGBT+) community. The new rainbow design is the brand’s third consecutive bottle to support the LGBT+ community.

The bottle, which includes a ‘Taking pride in diversity’ statement on the back, contains Absolut Original and features a rainbow flag depicted in brush strokes, creating a hand-made look in-keeping with the brand’s artistic heritage.

Adam Boita, Head of Marketing at Pernod Ricard UK, explains : “It’s going to be an exciting few months for Absolut, with this limited-edition bottle marking the start of an ambitious multimillion-pound marketing campaign for us. Absolut’s bold creativity and historical championing of the LGBTQ community has always been its point of difference, and with this year being the 50th anniversary of the decriminalisation of homosexuality in England and Wales, we’re proud to promote diversity once again.”

The new Absolut limited-edition bottle will be available to purchase across the UK from July 2017.

Nobody is more influential when it comes to communicating your company’s brand and workplace culture, than the employees themselves. If you’d like to share your workplace, employee and community engagement and network group news and updates with our readers, then we’d love to hear from you. You can contact us here!

About The Author

Thomas Anderson

Founder and MD of Inclusive Networks. Thomas was Chair of the award winning LGBT network for The Co-operative Group, ‘Respect’ (2011-14). Thomas named the network and designed and managed all of the branding, communications and engagement until he stepped down from the role of Chair in March 2014. He also created the branding, name, was Editor of the quarterly magazine and developed the launch of the UK’s first Inter-Retail LGBT network ‘CheckOUT’. He contributed to the Stonewall Workplace Equality Index 5 Year review. In recognition of his work in the diversity field he was shortlisted for ‘Diversity Champion of the Year’ at the 2013 European Diversity Awards, shortlisted for ‘Role Model of the Year’ at the 2012 Lesbian & Gay Foundation Homo Heroes Awards and shortlisted for the ‘Positive Action’ award at the 2013 Asian Fire Service Association Fair & Diverse Awards. He also won the 2012 ‘Pride of The Co-operative’ award. He is a judge for Scotland's biggest diversity awards, The Icon Awards.

Leave a reply

Your email address will not be published. Required fields are marked *

Newsletter

Sign up to our monthly newsletter

Sign up to our monthly newsletter

Become a Friend of Inclusive Networks and join our mailing list to receive the latest news and updates from our team.

Thank you. You're now a Friend of Inclusive Networks

Recent Tweets

Our Pride Playlist

Share This