Interview : Catherine Lyn Scott
Photo : Catherine (third from the right) with her awesome team
Catherine Lyn Scott is an Entertainment Publicist and the Founder of London Flair PR. She spent 10 years as an actress treading the boards in productions like ‘An Inspector Calls’ as well as appearing in British TV and film. After relocating to Los Angeles she fell in love with entertainment PR and gave up her life in front of the camera to promote the careers of others. Initially only representing British Talent, London Flair PR quickly became known as ‘the niche agency servicing British talent in Los Angeles’. They’ve worked with outstanding actors from productions including 24, X-Men, Pirates of The Caribbean, The Big Bang Theory, Entourage, Twilight : Breaking Dawn, Eastenders, True Blood and many more.
WHAT DOES AN AVERAGE DAY LOOK LIKE FOR YOU?
In the world of entertainment publicity no two days are alike, so an ‘average’ day doesn’t really exist. I could be at a TV interview with a client, running the publicity at a celebrity event, meeting with clients or creating publicity campaigns.
DO YOU THINK HAVING A POSITIVE WORK LIFE BALANCE IS IMPORTANT?
In theory yes. It may be a little harder to put into practice when you run a company and entertainment publicity isn’t a 9-5 job. However, when you love what you do you will never work a day in your life and I absolutely adore my career. I achieve it much more than I used to, although I have to admit I am a bit of a workaholic.
WHAT DO YOU DO TO CHILL OUT?
Recently, I took up photography and it is quite addictive. I love taking my dog on long walks and snapping away. It really has opened my eyes to the beauty of my surroundings, as I look at every detail and wonder how it would look through the lens of a camera.
WHAT HAS BEEN THE BIGGEST PROFESSIONAL CHALLENGE YOU’VE EXPERIENCED AND HOW DID YOU OVERCOME THIS?
Opening the London office meant time away from my clients in Los Angeles and this was challenging at first, especially as there is such a big time difference between the two countries. However, I found a way to manage both and my clients benefit from my relationships with journalists in two countries.
“In the world of entertainment publicity no two days are alike,
so an ‘average’ day doesn’t really exist.”
WHAT’S THE BEST PIECE OF CAREER/DEVELOPMENT ADVICE YOU’VE BEEN GIVEN?
Never give up and always believe in yourself.
IF YOU COULD GIVE YOUR YOUNGER SELF A PIECE OF ADVICE, WHAT WOULD IT BE?
Go for your dreams and you can achieve anything, if you put your mind to it.
HAVE YOU EVER ATTENDED ANY NETWORK/ NETWORKING EVENTS?
Yes, I often speak at casting director workshops with actors about publicity for actors, or on panels at film festivals.
I belong to the EPPS (Entertainment Professional Publicists Society) in Los Angeles; they have monthly meetings with journalists and publicists. This is great opportunity to meet new people and journalists, or put a face to a name of those you know already.
DO YOU ENJOY NETWORKING?
My job involves networking all the time. I am constantly meeting new people, such as journalists, actors, agents and producers.
WHAT’S BEEN THE PROUDEST MOMENT IN YOUR ADULT LIFE?
The proudest moment was the first time that a film we were working on was nominated for an Oscar, there is actually an interesting story behind this too. About 10 years ago, I was working as an assistant to the BAFTA Awards producer in Los Angeles. During the awards I had to meet Sean Penn and walk him to his table, his publicists were ID PR in Los Angeles and they said they thought I should consider publicity as a career. It was a light bulb moment, as it isn’t something I had thought of, although I had worked in corporate PR in my early twenties, so I went to UCLA and trained as an entertainment publicist.
Last year when a client we were working with was nominated for an Oscar, Sean Penn was giving out the Academy Award for Best picture. That was such a great moment in my career, as he was part of the reason I became a publicist in the first place and I was there at the Oscars with our Oscar nominated client.
DID YOU HAVE A ROLE MODEL GROWING UP?
My role model was my mother; she was always strong, supportive, fun and a remarkable woman. Sadly she passed away of cancer many years ago, but I think without her I wouldn’t be where I am today.
DO YOU THINK ROLE MODELS ARE IMPORTANT?
It is important to have someone to look up to, maybe a person whose career you would like to emulate or person you admire, such as Maya Angelou.
“Go for your dreams and you can achieve anything, if you put your mind to it.”
DID YOU ALWAYS WANT TO WORK IN PR?
Yes and no. I worked in corporate PR years ago and I was also an actress. I used to go to auditions in my lunch breaks and act on stage in the West End at night. Luckily I worked for a company that supported my career, so I was able to work in PR and act at the same time.
WAS IT AN EASY ROAD TO WHERE YOU ARE NOW?
Actually it was. When I decided to change careers from an actress to a publicist, everything happened like clockwork. Although it wasn’t without hard work, but hard work really does pay off.
I was one of those actors that thought I would never do anything else. PR is my dream job as every day I get to help people and that is truly satisfying.
“Last year when a client we were working with was nominated for an Oscar, Sean Penn was giving out the Academy Award for Best picture. That was such a great moment in my career, as he was part of the reason I became a publicist in the first place and I was there at the Oscars with our Oscar nominated client.”
WHAT ADVICE WOULD YOU GIVE TO SOMEONE WHO WANTS TO BUILD A CAREER IN PR?
Go to University, look for companies you like, in the field you would like to work in and do as many internships as possible.
HOW WOULD YOUR TEAM DESCRIBE YOU?
That I will let them do for you, so I asked them and this is what they said.
“The first word we would use to describe Catherine is ‘passionate’. She is passionate in her work and passionate about helping people, which leads to her amazing dedication to the company. She is always supportive and encouraging – a great team leader. And, of course, we can laugh with her too! That makes coming into work each day a pleasure.”
WHAT’S YOUR MANAGEMENT STYLE?
I have created a modern office culture in the office, that is lead by positivity, in fact every Monday we pick a new positive saying for the week. I always thank staff for the amazing work they do and we laugh every day, but we also work hard. If you create a great work atmosphere, people will want to work hard for you and enjoy coming to work. I am very fair, but firm when I need to be.
WHAT DOES 2016 HAVE IN STORE FOR YOU?
We have some really exciting new clients for 2016 and some films that have been nominated for BAFTA’s and Oscars. For 2016, we will continue to help the careers of our amazing clients and enjoy it every step of the way.