Moonpig partners with Mind to bust the myth of Blue Monday

Moonpig partners with Mind to bust the myth of Blue Monday

Moonpig, the personalised greeting card and gift retailer, have created a new range of flowers and cards in aid of charity Mind, to spread the message that no one should face a mental health problem alone. Mind provide advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness and promote understanding.

Launching on Monday 16th January, often dubbed ‘Blue Monday’ – the so-called most depressing day of the year – Mind and Moonpig hope to bust this myth and remind people that mental health problems can happen on any day of the year, and that friends and family can play an important role by being there all year round.

A recent study commissioned by Moonpig found that just over a fifth (21%) of people would send a get-well card to someone living with a mental health problem at home, compared to over half of people (50%) who would send a get-well card to someone suffering from a physical health problem.

However, over two thirds (68%) of those who live with mental health problems said receiving a gift or a kind act would make them feel like someone cared about them and a further 65% stated that this would make them feel as though they weren’t alone.

Moonpig’s research also found that :

• Almost half of those living with mental health problems feel they cannot talk to anyone about it (47%)
• The younger generation are less likely to talk about whether they live with mental health problems compared with older generations
• Nearly half of those who live with mental health problems have never openly spoken about their condition with close friends (45%)
• A quarter of those who live with mental health problems feel that there is a stigma surrounding mental health (25%)

“Blue Monday contributes to damaging misconceptions about depression and trivialises an illness that can be life threatening. There is no credible evidence to suggest that one day in particular can increase the risk of people feeling depressed.”

Mind’s Head of Information Stephen Buckley said : “Blue Monday contributes to damaging misconceptions about depression and trivialises an illness that can be life threatening. There is no credible evidence to suggest that one day in particular can increase the risk of people feeling depressed. 1 in 6 people will experience depression during their life. It can be extremely debilitating with common symptoms including inability to sleep, seeing no point in the future, feeling disconnected from other people and experiencing suicidal thoughts.

“This is why we’re thrilled that Moonpig has chosen Mind to raise awareness of this issue, and create a new range of gift cards and flowers to help raise awareness that no one should face a mental health problem alone at any time of year.”

To mark the launch of the new range of flowers and cards in aid of Mind, the #PlantASmile pop-up garden came to London’s Observation Point for one day only, Monday 16th January. The pop-up garden reminded people that mental health problems are not dictated on one day only.

The bespoke ‘Thinking of You’ bouquets and cards are available to buy at Moonpig.com, with purchases of the range contributing to Moonpig’s donation to the charity, Mind.

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About The Author

Thomas Anderson

Founder and MD of Inclusive Networks. Thomas was Chair of the award winning LGBT network for The Co-operative Group, ‘Respect’ (2011-14). Thomas named the network and designed and managed all of the branding, communications and engagement until he stepped down from the role of Chair in March 2014. He also created the branding, name, was Editor of the quarterly magazine and developed the launch of the UK’s first Inter-Retail LGBT network ‘CheckOUT’. He contributed to the Stonewall Workplace Equality Index 5 Year review. In recognition of his work in the diversity field he was shortlisted for ‘Diversity Champion of the Year’ at the 2013 European Diversity Awards, shortlisted for ‘Role Model of the Year’ at the 2012 Lesbian & Gay Foundation Homo Heroes Awards and shortlisted for the ‘Positive Action’ award at the 2013 Asian Fire Service Association Fair & Diverse Awards. He also won the 2012 ‘Pride of The Co-operative’ award. He was a judge for Scotland's biggest diversity awards, The Icon Awards in 2016, 2017 and 2018.

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