Pride in London pop-up shop opens in Soho

Pride in London pop-up shop opens in Soho

Pride in London opened its first ever pop-up shop in the heart of Soho, London, on Saturday 24th June. Open for the duration of Pride in London fortnight, including Parade Day on 8th July, Pride in London will take over the shop space, donated by sponsor Shaftesbury, with a poignant new campaign ‘Love Happens Here’.

The Pride in London pop-up shop will sell celebratory merchandise, including new ranges to support the 2017 #LoveHappensHere campaign, alongside festival tickets and Pride wristbands.

Donate £3 to get your 2017 Pride in London wristband to enjoy exclusive offers and promotions in participating shops, bars, cafés and restaurants across London’s West End in Soho, Carnaby and Seven Dials. A stone’s throw from the Pride in London Pop-Up show your wristband for a 10% discount at Nudie jeans, 10% off food & drinks and 20% discount on tea accessories at Yumchaa, 25% off at hair salon Bleach, and at Gosh! Comics you can enjoy 10% discount and a selection of workshops.

In addition, the Pride in London Pop-Up will host the ‘Love Happens Here’ notes initiative that, for a small donation, will allow visitors to write a message of love, and display them in the window. There will also be an art exhibition which will have Pride inspired art for sale.

A one stop shop for all things Pride, 18 Broadwick Street will also act as a community hub and safe space for all those who want to drop in and find out more about Pride. A diverse schedule of talks and workshops will also be held in the pop-up shop, further details on these will be announced through social media, @LondonLGBTPride.

“We really want this to be a space for the public to come and find out more about all the events we have on and support us by buying merchandise and writing ‘Love Happens Here’ notes.”

Polly Shute, Development & Partnership Director Pride in London, said :

“Pride in London is delighted to have a shop right in the heart of Soho for two weeks. We really want this to be a space for the public to come and find out more about all the events we have on and support us by buying merchandise and writing ‘Love Happens Here’ notes. We are very grateful to Shaftesbury for the space.”

Brian Bickell, Chief Executive Shaftesbury, added :

“We are proud to support Pride for the 3rd year running across our locations in Soho, Carnaby and Seven Dials. This year is particularly special for us with the pop-up in 18 Broadwick Street which we believe will be a welcome addition to the Soho community, London’s most diverse and vibrant district. It’s also great to see our occupiers actively supporting Pride, selling wristbands and offering a range of special deals throughout the Pride Festival.”

Photo : Some of the awesome Pride in London merchandise available | Credit : @ThisIsSoho

Address : Pride in London Pop-Up, 18 Broadwick St, London, W1F 8HS
Opening : 24 June
Closing : 9 July
Hours : Monday – Sunday 11am – 7pm

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About The Author

Thomas Anderson

Founder and MD of Inclusive Networks. Thomas was Chair of the award winning LGBT network for The Co-operative Group, ‘Respect’ (2011-14). Thomas named the network and designed and managed all of the branding, communications and engagement until he stepped down from the role of Chair in March 2014. He also created the branding, name, was Editor of the quarterly magazine and developed the launch of the UK’s first Inter-Retail LGBT network ‘CheckOUT’. He contributed to the Stonewall Workplace Equality Index 5 Year review. In recognition of his work in the diversity field he was shortlisted for ‘Diversity Champion of the Year’ at the 2013 European Diversity Awards, shortlisted for ‘Role Model of the Year’ at the 2012 Lesbian & Gay Foundation Homo Heroes Awards and shortlisted for the ‘Positive Action’ award at the 2013 Asian Fire Service Association Fair & Diverse Awards. He also won the 2012 ‘Pride of The Co-operative’ award. He is a judge for Scotland's biggest diversity awards, The Icon Awards.

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