Global employer Rakuten launch their staff LGBT Network

Global employer Rakuten launch their staff LGBT Network

For millions worldwide, 1st June marked the beginning of Pride Month – a time for members of the lesbian, gay, bisexual and transgender (LGBT) community and their allies to recognise the impact that LGBT individuals have had on society, celebrate progress, and fight for greater rights and protections around the globe. Fittingly, 1st June this year also saw the establishment of an official inclusive Rakuten LGBT Network, one of the first of its kind among homegrown companies in Japan.

The creation of the LGBT Network builds on earlier Rakuten policies supporting the LGBT community. In mid-2016, the electronic commerce and Internet company was one of the first major Japanese corporations to offer equal benefits to employees with partners of all genders. From honeymoon leave to condolence payments – if a benefit is offered by the company to married male-female couples, it’s offered to registered same-sex couples. Likewise, Rakuten has worked to see their support for the LGBT community reflected in company services. These range from finding LGBT-friendly venues for weddings on Rakuten Wedding to being able to share a Rakuten Card family credit card with a same-sex partner, or nominate them as a beneficiary for a Rakuten Insurance life insurance policy.

The result of these steps, in 2016 Rakuten achieved Gold Level in the PRIDE Index, Japan’s first index to evaluate corporate efforts to support inclusiveness for LGBT employees.

Now, with the introduction of a business-wide LGBT Network, awareness of key issues and support of LGBT employees is set to rise. Made up of core members and an extensive mailing list of participants and supporters, the Network will work across all Rakuten departments to provide visibility on LGBT issues, advise on LGBT-inclusive policy and, perhaps most importantly, educate employees. The Network is aiming to host regular internal seminars for managers and staff and also set up an information contact point for all employees.

“Setting a corporate example is very powerful in Japan. In a society that traditionally values a certain level of collectivism, it can be challenging for individuals to enact social change on their own.”

Developments to date have been positive. Employee participation has increased and the Network’s founding member, Brendan, spoke on a panel at a recruitment event for LGBT+ identifying new graduates. “The launch of the LGBT Network is a milestone for Rakuten” explained Brendan. He added : “I hope that giving LGBT issues an official voice in the company will empower employees of all kinds to feel safer in the workplace. But of course, there is a lot more work to be done.”

For co-founder Annika, the emergence of officially-recognised LGBT groups in Japanese companies is an important step in the campaign for greater social equality. She said : “Setting a corporate example is very powerful in Japan. In a society that traditionally values a certain level of collectivism, it can be challenging for individuals to enact social change on their own. When respected homegrown companies like Rakuten move behind a cause, they can push societal change and combat stereotypes in a very pervasive way. As a company, we are in a unique position to make positive change.”

Recognising the importance of a diverse workforce, Hiroshi Mikitani, Chairman and CEO at Rakuten, said : “Diversity is one of our key corporate strategies. There are many reasons for this. We want to hire the best and brightest talent from around the world and diversity within the company is key to our ability to do that. Diversity brings us unique and different perspectives. And the internet is a global network, connected across borders, so our organisation must be diverse in order to best serve audiences around the world.”

While same-sex marriages have yet to be officially recognised on the national level in Japan and public awareness of LGBT rights and issues is still relatively low compared to Western Europe and North America, progress is being made. Sapporo, a city in Northern Japan with a population of nearly 2 million, recently showed its support for LGBT citizens when it announced it was joining several other cities in allowing residents to register their same-sex relationship with the city. Many Japanese corporations, such as Panasonic and Sony, have also begun introducing inclusive policies in the workplace as well. With the arrival of groups like the Rakuten LGBT Network, this looks like the beginning of more positive change.

Photo : Growing the network by raising visibility amongst employees

Nobody is more influential when it comes to communicating your company’s brand and workplace culture, than the employees themselves. If you’d like to share your workplace, employee and community engagement and network group news and updates with our readers, then we’d love to hear from you. You can contact us here!

About The Author

Thomas Anderson

Founder and MD of Inclusive Networks. Thomas was Chair of the award winning LGBT network for The Co-operative Group, ‘Respect’ (2011-14). Thomas named the network and designed and managed all of the branding, communications and engagement until he stepped down from the role of Chair in March 2014. He also created the branding, name, was Editor of the quarterly magazine and developed the launch of the UK’s first Inter-Retail LGBT network ‘CheckOUT’. He contributed to the Stonewall Workplace Equality Index 5 Year review. In recognition of his work in the diversity field he was shortlisted for ‘Diversity Champion of the Year’ at the 2013 European Diversity Awards, shortlisted for ‘Role Model of the Year’ at the 2012 Lesbian & Gay Foundation Homo Heroes Awards and shortlisted for the ‘Positive Action’ award at the 2013 Asian Fire Service Association Fair & Diverse Awards. He also won the 2012 ‘Pride of The Co-operative’ award. He was a judge for Scotland's biggest diversity awards, The Icon Awards in 2016, 2017 and 2018.

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