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Ian McKellen shows his support as Santander Cycles turn rainbow for Pride

Ian McKellen shows his support as Santander Cycles turn rainbow for Pride

Photo : Sir Ian McKellen smiling with pride with one of the new rainbow Santander Cycles

Santander and Transport for London (TfL) are celebrating this years Pride in London festival by transforming parts of the transport network with a new rainbow design. The vibrant design has been created especially to raise awareness and show support for the lesbian, gay, bisexual and transgender (LGBT+) community and is a part of a range of activities taking place this month.

Anyone hiring a Santander Cycle in London has the chance to ride on one of the fifty cycles that have been decorated with rainbow livery on their rear mudguards, demonstrating and celebrating how proud the capital is of its diversity. The bold new design highlighting #LoveisLove can also be seen above the Oxford Street entrance of Tottenham Court Road station.

One famous face celebrating the launch of the new rainbow cycles is LGBT+ role model and icon Sir Ian McKellen, pictured smiling with pride.

Sadiq Khan, Mayor of London, said : “Here in London, you’re free to love whoever you want to love and be whoever you want to be. That’s just one of the reasons why our city is seen as a beacon for the LGBT+ community and has such a vibrant, thriving scene – one that is bursting with colour, and contributes hugely to the life and soul of London.

“As commuters make their way across the capital, they’ll be greeted by rainbow colours taking pride of place on Santander Cycles around Soho, sending a strong message of support to London’s lesbian, gay, bisexual and transgender community.”

“We are really excited to be a part of the celebrations and hope that local residents and visitors to the city enjoy exploring London on one of our rainbow Santander Cycles.”

Sigga Sigurdardottir, Chief Innovation and Customer Officer at Santander, said : “London is a city that has long championed diversity and inclusion. We are really excited to be a part of the celebrations and hope that local residents and visitors to the city enjoy exploring London on one of our rainbow Santander Cycles.

“This is just one piece of activity we have planned to celebrate Pride. We have a host of other celebrations going on throughout the rest of UK, from taking part in Pride marches and decorating a number of branches to creating rainbow themed menus in our staff restaurants.”

Santander have championed and supported many LGBT+ initiatives and events overs the last few years, including joining in the celebrations at Glasgow Pride, with members of their inclusive LGBT+ staff network Embrace enthusiastically representing the banking giant. A testament to their strong community engagement, Santander were proudly named the winner of the LGBT Friendly Financial Institution 2016 award at the GNI Magazine Awards.

Photo : The awesome rainbow Santander Cycles #LoveIsLove

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About The Author

Thomas Anderson

Founder and MD of Inclusive Networks. Thomas was Chair of the award winning LGBT network for The Co-operative Group, ‘Respect’ (2011-14). Thomas named the network and designed and managed all of the branding, communications and engagement until he stepped down from the role of Chair in March 2014. He also created the branding, name, was Editor of the quarterly magazine and developed the launch of the UK’s first Inter-Retail LGBT network ‘CheckOUT’. He contributed to the Stonewall Workplace Equality Index 5 Year review. In recognition of his work in the diversity field he was shortlisted for ‘Diversity Champion of the Year’ at the 2013 European Diversity Awards, shortlisted for ‘Role Model of the Year’ at the 2012 Lesbian & Gay Foundation Homo Heroes Awards and shortlisted for the ‘Positive Action’ award at the 2013 Asian Fire Service Association Fair & Diverse Awards. He also won the 2012 ‘Pride of The Co-operative’ award. He is a judge for Scotland's biggest diversity awards, The Icon Awards.

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