Skittles go rainbowless to support Pride

Skittles go rainbowless to support Pride

Following their unveiling and popularity at Pride in London in 2016, Skittles, owned by confectionary company Wrigley, have unveiled their #onerainbow rainbowless packs in support of lesbian, gay, bisexual and transgender (LGBT) Pride events around the UK. The brand are proudly declaring, “During Pride, only one rainbow matters. So we’ve given up ours to show our support.”

Marketing Director at Wrigley UK Julio Guijarro said : “The response to our #onerainbow (or Give The Rainbow) campaign at Pride in London 2016 was incredibly positive, so we were keen to get involved again. Our activity last year resulted in requests from across the world for colourless Skittles packs, so we’re really excited to team up with Tesco UK to launch the limited edition ‘rainbowless’ packs to show our support again for Pride and celebrate diversity and inclusion.”

The Skittles packaging switch began in late March and wraps up in September.

For every limited edition #onerainbow pack sold, Wrigley will donate 2p to Tesco’s LGBT+ charity partners, including Diversity Role Models.

“During Pride, only one rainbow matters. So we’ve given up ours to show our support.”

Photo : The awesome new #onerainbow packs – exclusively available at Tesco | Credit : Thomas Anderson

John Dickinson, Chair of Tesco’s inclusive LGBT+ employee network, said: “As part of our support for Pride this year, we’re delighted to have worked with Skittles to offer their ‘rainbowless’ fruit packs in all our UK stores from the end of March.”

The limited edition #onerainbow packs are exclusive to Tesco and can be purchased in selected UK stores and online.

WATCH :

“During Pride, only one rainbow matters.
So we’ve given up ours to show our support.
Every pack raises money for Tesco’s LGBT+ charity partners.
Give the rainbow. Taste the rainbow. #onerainbow”

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About The Author

Thomas Anderson

Founder and MD of Inclusive Networks. Thomas was Chair of the award winning LGBT network for The Co-operative Group, ‘Respect’ (2011-14). Thomas named the network and designed and managed all of the branding, communications and engagement until he stepped down from the role of Chair in March 2014. He also created the branding, name, was Editor of the quarterly magazine and developed the launch of the UK’s first Inter-Retail LGBT network ‘CheckOUT’. He contributed to the Stonewall Workplace Equality Index 5 Year review. In recognition of his work in the diversity field he was shortlisted for ‘Diversity Champion of the Year’ at the 2013 European Diversity Awards, shortlisted for ‘Role Model of the Year’ at the 2012 Lesbian & Gay Foundation Homo Heroes Awards and shortlisted for the ‘Positive Action’ award at the 2013 Asian Fire Service Association Fair & Diverse Awards. He also won the 2012 ‘Pride of The Co-operative’ award. He is a judge for Scotland's biggest diversity awards, The Icon Awards.

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