Neon Moon unveil Luna, the hairy mannequin

Neon Moon unveil Luna, the hairy mannequin

Photo : Luna the body-positive mannequin

Feminist lingerie company Neon Moon have launched a month long Pop Up shop with the use of body positive mannequins sporting armpit and pubic hair in the heart of The City, London

The City is known for old boys clubs and uniformity with people in suits, so Neon Moon has set up a body positive window display for their new Prince’s Trust Pop Up with a stand-out mannequin who depicts the unapologetic feminist nature engrained in the values and ethos of Neon Moon.

“Women actually do have hair sprouting from their bodies, and we don’t care if the truth pisses people off. It’s as if people are so socially conditioned to think women are hairless, and we’re like no darling, without shaving we’re not. Neon Moon constantly celebrates natural beauty and are proud to reflect what women’s bodies really look like. Women should not have to question why they look a certain way or feel that they have to conform to society’s pressures. It’s important for women to not compare themselves to unachievable standards of ‘beauty’. Rather, they need to reclaim the right to their bodies and decide how it should look for them and not for others, and that’s what our mannequin Luna is doing,” says Neon Moon CEO & Founder, Hayat Rachi.

Hayat Rachi, Neon Moon CEO & Founder,
with Luna the body-positive mannequin

Neon Moon lingerie, available from The Prince’s Trust Tomorrow store from 1st-25th August

“Hayat, who got fed up of seeing lingerie brands focus on the male gaze, wants women everywhere to reject the view that they have to fit the very narrow standard of beauty perpetuated by the lingerie industry.”

Hayat went on to say : “As named by our amazing Neon Moon community, Luna the body-positive mannequin, is set up at our very first Pop Up shop in London to create debate and conversation over what beauty means to passersby. We aim to create a fight back in The City, as most people who work around there just expect lingerie brands to always bare the male gaze in mind – and we just won’t do that. We invite passersby to explore their level of comfort with the natural female form, as our storefront has been bombarded with people taking photos, popping in The Prince’s Trust Tomorrow shop to tell us their positive feedback and we’re keen to hear more over the month.”

Hayat, who got fed up of seeing lingerie brands focus on the male gaze, wants women everywhere to reject the view that they have to fit the very narrow standard of beauty perpetuated by the lingerie industry. With this new Pop Up and hairy mannequin, Neon Moon is taking a bold step to help boost self-esteem in women by going against societal norms and showing its commitment to embracing all body shapes and sizes including models with cellulite, stretch marks, acne and body hair in unretouched photos.

The lingerie can be found in The Prince’s Trust Tomorrow store from 1st-25th August, and on www.neonmoon.co, retailing from £30 to £75.

About The Author

Thomas Anderson

Founder and MD of Inclusive Networks. Thomas was Chair of the award winning LGBT network for The Co-operative Group, ‘Respect’ (2011-14). Thomas named the network and designed and managed all of the branding, communications and engagement until he stepped down from the role of Chair in March 2014. He also created the branding, name, was Editor of the quarterly magazine and developed the launch of the UK’s first Inter-Retail LGBT network ‘CheckOUT’. He contributed to the Stonewall Workplace Equality Index 5 Year review. In recognition of his work in the diversity field he was shortlisted for ‘Diversity Champion of the Year’ at the 2013 European Diversity Awards, shortlisted for ‘Role Model of the Year’ at the 2012 Lesbian & Gay Foundation Homo Heroes Awards and shortlisted for the ‘Positive Action’ award at the 2013 Asian Fire Service Association Fair & Diverse Awards. He also won the 2012 ‘Pride of The Co-operative’ award. He was a judge for Scotland's biggest diversity awards, The Icon Awards in 2016, 2017 and 2018.

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