Under 25s more likely to get involved in their local communities

Under 25s more likely to get involved in their local communities

Community life looks rosier in the hands of the young | Photo credit : Viktor Hanacek

The future of community life in Britain is looking brighter as a new report published by the Co-op reveals that under 25s are more likely than both their parents and grandparents to get involved in their local communities.

Research published by the Co-op shows that over three-fifths (61%) of 16-24 year olds would like to become more involved in local activities where they live, whilst the over 55’s (40%) are the least likely to want greater engagement locally. Local activities cited in the research to enhance community include forming a lunch club for the elderly, parents running a Scout group or musicians forming a band.

The research also shows that people believe businesses should be doing more locally, with three-quarters (75%) saying community is a corporate responsibility. In addition, three in four (75%) feel that there is not enough investment in community projects in their area.

Overall, the Co-op Community Report 2017 shows that communities are alive and well and that there is a great sense of pride in being part of them. 64% of respondents said they feel proud to be part of the community, while 59% of the population state that local involvement is a key factor in their quality of life. Local shops (58%), local pubs (51%) and community centres (50%) are seen as the key establishments to creating this sense of community.

“The Co-op Community Report shows that communities are alive and well and that there’s a great sense of pride in being part of them.”

Only one in four people (26%) have no interest in being part of a community. Over half of these (54%) claim this is down to a lack of involvement in community groups, while a third (31%) do not participate as they lack the confidence. Not knowing neighbours, not having friends and a lack of time have also been cited as factors for those who do not feel part of their community.

Half (46%) of those who get involved claim that it makes them feel good about where they live with one in five (21%) saying it opens up new friendships and 14% stating it boosts their confidence.

The study’s release coincides with the first tranche of payouts from the Co-op’s new membership scheme, with more than £9m distributed to 4,000 grassroots charities across the UK.

As part of the scheme, every time a Co-op member purchases an own brand product or service they receive a five per cent reward for themselves, with a further one per cent going to local charities. The community one per cent rewards, in addition to the proceeds from the carrier bag charge in England, has contributed to a total payout of £9.12 million, with an average amount for each charity of £2,284.

“As someone who believes passionately in the power of people working together for the common good, it is most heartening to see that the under 25s are so willing to become engaged with their communities.”

Rufus Olins, the Co-op’s Chief Membership Officer, said :

“This is very welcome news for all those who believe that communities should be at the very heart of the UK. The death of communities and the disaffection of young people has been greatly exaggerated and the research underlines the very important role that business, and the Co-op in particular, can play.

“The Co-op has always been community focussed. The original Rochdale Pioneers were motivated by the need to improve the living conditions of those within their local community and they also understood that values were just as important as value. At a time when investment in communities is being cut back, we are proud to be able to increase our activity through our members shopping with us. Our way of doing business can make a critical difference.

“It is particularly pleasing to see there is clearly a desire amongst young people to play an active role in supporting their local community. In the digital age, they are arguably better equipped with the ideas and motivation to make this happen and we should do everything possible to help them build the communities of tomorrow and see their online activities translate into co-operation in the flesh.”

Actor and community campaigner Sir Tony Robinson said :

“As someone who believes passionately in the power of people working together for the common good, it is most heartening to see that the under 25s are so willing to become engaged with their communities. It is not surprising that the research was conducted by the Co-op as its new membership scheme is doing so much to support local groups, clubs and neighbourhoods.”

A fifth (22%) of the charities to benefit from the first round of the Co-op’s membership scheme support young people with 886 charities sharing just over £2m.

These include the Greater Manchester Youth Network which will put the £5,603 it has received towards a new studio where youngsters can record their own music and the Highgate and Holloway Woodcraft Folk, a movement for young people, that will be using its more than £3,000 to help with outreach activities in the Archway area of North London and to subsidise camping trips, making them accessible to everyone.”

Nobody is more influential when it comes to communicating your company’s brand and workplace culture, than the employees themselves. If you’d like to share your workplace, employee and community engagement and network group news and updates with our readers, then we’d love to hear from you. You can contact us here!

About The Author

Thomas Anderson

Founder and MD of Inclusive Networks. Thomas was Chair of the award winning LGBT network for The Co-operative Group, ‘Respect’ (2011-14). Thomas named the network and designed and managed all of the branding, communications and engagement until he stepped down from the role of Chair in March 2014. He also created the branding, name, was Editor of the quarterly magazine and developed the launch of the UK’s first Inter-Retail LGBT network ‘CheckOUT’. He contributed to the Stonewall Workplace Equality Index 5 Year review. In recognition of his work in the diversity field he was shortlisted for ‘Diversity Champion of the Year’ at the 2013 European Diversity Awards, shortlisted for ‘Role Model of the Year’ at the 2012 Lesbian & Gay Foundation Homo Heroes Awards and shortlisted for the ‘Positive Action’ award at the 2013 Asian Fire Service Association Fair & Diverse Awards. He also won the 2012 ‘Pride of The Co-operative’ award. He was a judge for Scotland's biggest diversity awards, The Icon Awards in 2016, 2017 and 2018.

Leave a reply

Your email address will not be published. Required fields are marked *


Sign up to our monthly newsletter

Sign up to our monthly newsletter

Become a Friend of Inclusive Networks and join our mailing list to receive the latest news and updates from our team.

Thank you. You're now a Friend of Inclusive Networks

Recent Tweets

Our Pride Playlist

Share This