Video : Break Free – Be yourself, always

A mock Adidas advert made by film student Eugen Merher has gathered almost 10 million views on YouTube after being turned down by the sportswear giant. The awesome advert, titled ‘Break Free‘, tells the story of an ageing marathon runner living in a retirement home, who seems unhappy with his day to day life. Determined to break out of the home, the elderly man is seen making daily attempts to break free and run again, only to be captured by the nursing staff. The workers even take away his trainers – Adidas of course. However, things take a positive turn for the elderly man when his friends in the home help him get his trainers back – leading to an ending which has touched the hearts of people all over the world.

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About The Author

Thomas Anderson

Founder and MD of Inclusive Networks. Thomas was Chair of the award winning LGBT network for The Co-operative Group, ‘Respect’ (2011-14). Thomas named the network and designed and managed all of the branding, communications and engagement until he stepped down from the role of Chair in March 2014. He also created the branding, name, was Editor of the quarterly magazine and developed the launch of the UK’s first Inter-Retail LGBT network ‘CheckOUT’. He contributed to the Stonewall Workplace Equality Index 5 Year review. In recognition of his work in the diversity field he was shortlisted for ‘Diversity Champion of the Year’ at the 2013 European Diversity Awards, shortlisted for ‘Role Model of the Year’ at the 2012 Lesbian & Gay Foundation Homo Heroes Awards and shortlisted for the ‘Positive Action’ award at the 2013 Asian Fire Service Association Fair & Diverse Awards. He also won the 2012 ‘Pride of The Co-operative’ award. He was a judge for Scotland's biggest diversity awards, The Icon Awards in 2016, 2017 and 2018.

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